With the release of their new Pilot Sport 4 S tires, Michelin is yet again at the forefront of performance and innovation with a product that allows others to push and innovate as well.

And sometimes that means trying some crazy shit. Like breaking 300 miles an hour in a road car.  As branded social content for the tire's launch, we followed a team trying to do that very thing to explore the passion, drive, and ingenuity it takes to even attempt such an ambitious feat.

Yet to be released second part of the saga.