If you’re under a certain age, you’d have to ask your mom to tell you what Noxzema is. We were tasked with changing that by launching the brand on social.
There, we acknowledged that the modern woman, much like our product, is never just one thing. They defy labels and stereotypes. They’re different things to different people at different times in their lives. For Noxzema, to be labeled is to be limited so we encouraged our audience to live beyond labels.