With the release of their new Pilot Sport 4 S tires, Michelin is yet again at the forefront of performance and innovation with a product that allows others to push and innovate as well.
And sometimes that means trying some crazy shit. Like breaking 300 miles an hour in a road car. As branded social content for the tire's launch, we followed a team trying to do that very thing to explore the passion, drive, and ingenuity it takes to even attempt such an ambitious feat.
If you’re under a certain age, you’d have to ask your mom to tell you what Noxzema is. We were tasked with changing that by launching the brand on social.
There, we acknowledged that the modern woman, much like our product, is never just one thing. They defy labels and stereotypes. They’re different things to different people at different times in their lives. For Noxzema, to be labeled is to be limited so we encouraged our audience to live beyond labels.
Every year, the BFGoodrich Tires Outstanding Trails program awards money to local Jeeping clubs who work to preserve four-wheeling trails. They wanted us to drive submissions for the program through social.
Rather than just promote the program, we took the opportunity to pay tribute to off-roaders through a video series. We wanted to highlight a culture and community that’s often overlooked in the realm of social and explore what makes this lifestyle so special to the people who live it.
Hollister introduced their new all-climate jeans that kept you warm in the cold and dry in the heat.
To spread the word on social, we worked with influencers from all over the country and paired them off to show the jeans' versatility. The campaign culminated in a video linking all the influencers together, the common thread being, of course, the jeans.