My dad told me that after the Vietnam war, most international bodies were restricted from entering the country, with one notable exception: UNICEF. He vividly remembers those blue UNICEF aid packages being unloaded and distributed, offering a small measure of hope during a desperate time.
Never could he have imagined his own son would end up working for them. He said it made him proud.
Here’s a collection of work from my time there.
UNICEF
We Won’t Stop was a brand campaign spanning TV, print, OOH, and digital (as well as the title of a Miley Cyrus song). These are a few of my favorite pieces.
UNICEF’s mission is to help children. So Mother’s Day was a chance for us to inspire donations by talking about the women who most heavily bear the weight of their survival and the lengths to which they will go to ensure it.
A third of the population of Guinea go without clean, safe water. Luckily, the solution is right under their feet in the form of underground wells. But, as with anything in life, it costs money to bring up.
To help bring in donations, we created a site that reflected the journey to bring safe water to the people of Guinea, one that starts underground and ends with donor support. Click here for the intended experience.
UX at its finest. Scroll up.